Did you know that our main brand color – that cool pink that is technically called “rubine red” – has sparked a debate about the environment? Who knew?
So, the story is that “rubine red” is a 5-color process that requires additional energy, labor, and resources to print. A printer pointed out that we could minimize our environmental footprint if we switched our color to “magenta” which is a 4-color process, requiring fewer resources. We happen to like our color and so do lots of girls who were instrumental in helping us choose not only the color, but the logo!
Being someone who considers herself a middle-of-the-road green consumer, I’m not quite sure how much of an impact we would make if we switched. So many things to consider.
This is only one example of how complex not only this green movement is to navigate, but how it’s not enough to just say you’re a “green” company without understanding the full implications of that word. I’m meeting with the printer so that I can become more informed and make the best decision for our company, our JOON girls and the environment. Stay tuned…
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