The JOON Blog

Our plan is to launch the JOON brand with the original scents of Apricot Mint and Vanilla Floral in April and then give the girls something new to experiment with around holiday season.  So, I’m wondering what summer smells like when you’re dreaming of it.  In most parts of the country, it gets pretty chilly during the holidays. Some are lucky enough to enjoy a white Christmas.  (We don’t get those down here in South Florida!) I love snow sports, but after about a week of cold and snow, I have to admit that I long to feel the warmth of the sun on my skin. When it’s cold outside and you were wishing you were somewhere warm and sunny, maybe taking a dip in the ocean, what smells connect you to that time and place?  I’ve got some ideas in mind and I need to write a brief for our fragrance house pretty soon, but I just wanted to pose the questions to those of you reading this to get your thoughts.