If you watch the video on our “story” page or carefully read through the JOON site, you’ll notice the repetition of the word “healthy”. Healthy is the foundation of our brand, our guiding principle. It guides the products we develop, the ingredients we use, how we think about and communicate with our JOON Girls, the selection of our partners. Healthy can mean a lot of things – physical health, mental health, spiritual health (mind + body + soul), but for us, we chose to embrace how girls internalize the word. Before we even began formulating the JOON line, I did a lot of research with young girls about the idea of healthy beauty. I was pleasantly surprised to hear the words that they associated with this concept: strong/strength, free to do what you want, smart, confident, bold, playing and “just being with friends and being yourself”.
I don’t believe for a minute that JOON could be a successful business if we, ourselves, didn’t embrace our JOON Girls’ vision of Healthy Beauty. Fortunately, it’s not hard to practice what we preach because JOON exists within us. Here’s a little story about the JOON in me…
…last night I had to keep my 4 year old busy while dad was working (hard and diligently on JOON!). So, I decided to let him watch a few minutes of TV before bath time. I hadn’t been in the TV room all day, so I was so surprised when I walked in a saw a brand new road bike propped against the wall! It’s a huge commitment to ride (and run) when you’ve got 2 kids, a business to get off the ground and grow, friends, a husband…the list goes on. But, riding and running early in the morning is a freedom like no other. I can let my mind go where it wants and not have to think or worry about anything. I feel strong. I feel confident (you have to when you’re riding in the dark amongst the traffic that’s just on their way home from the night before!). I haven’t been riding in years and I can’t wait to get back out there. I can’t wait to smell the ocean air as I ride along the beach and watch the sunrise on my way home from a long ride.
Because the idea of JOON is such a part of who I am, it’s effortless to tell our story and to create products that I know girls will love (with their help and feedback, of course!).
What’s the JOON in you?
Thank you so much! I enjoy writing this as much as you enjoy reading it!
I would like to express my appreciation for your post. That’s really great to know that there are such people like you who do their job very well and with such enthusiasm.
Thanks for good article. Hope to see more soon.